Share this article

Expo and Sponsorship Info

The expo takes place on Saturday of the event weekend with opportunities for additional exposure on Friday during rider registration.  The expo will be held at the Start/Finish line of the ride on the grounds of MiraCosta College in Cardiff, CA and will include a “Taste the Hills” Festival with exhibitor booths, food trucks and entertainment.  Food tickets will be provided to all riders, and additional food can be purchased from the vendors.

With our established fanbase and exhilarating courses we expect to sell out our 1,500 rider course capacities and provide expo traffic that will include riders with their family and friends, visitors and existing local traffic.

For pricing information, load-in/load-out information and other details, please CONTACT US .


Along with event day exposure,  sponsors can participate in promotions that include 20 weeks of training for a century, social media promotion (including contests and giveaways), online advertising investments and many promotion partnerships with regional cycling groups.  A la carte sponsorship items and customized programs (available for a limited time) offer a range of targeted event and online exposure opportunities.

For pricing information, media overview, sponsor package information and other details, please CONTACT US.


The San Diego Century Bicycle Tour is a choice of 33, 67, or 105-mile bicycle ride through North County San Diego coast and east county starting and finishing with food, fun and music at MiraCosta College in Cardiff, California.
The cycling courses provide riders with an opportunity to taste the hills with both varying elevation gains and tasty cuisine at the aid stations and finish line. Hills on the courses range from moderate on the 33-mile course to challenging on the 105-mile course.

Proceeds from the ride support our annual non-profit partners — 501(c)3 non- profit organizations dedicated to causes that help our communities and help make bicycling better.

For information on Exhibitor space or sponsorship please CONTACT US.