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San Diego Century Bike Ride introduces “Taste the Hills” food festival

San Diego Century Bicycle Tour May 21, 2011

March 21, 2011



San Diego Century Bike Ride to incorporate ‘Taste the Hills’ food festival into event

Cyclists and spectators alike will be able to satisfy their culinary cravings during this year’s San Diego Century Bicycle Tour, to be held Saturday, May 21 in Encinitas.

This popular annual cycling event – beginning and ending at MiraCosta College in Cardiff - has teamed up with Main Street Oceanside (MSO) to provide participants and spectators with an array of tasty delights at the “Taste the Hills” food and expo emporium that will surround the start and finish of the bike tour.

“We’re excited to partner again with Main Street Oceanside for Taste the Hills,” said Jim Curl, event organizer. “We enjoyed great success working together last fall on Bike the Coast — Taste the Coast and we’re expecting more of the same at the San Diego Century.”

MSO, producers of the highly successful weekly Farmers and Sunset Markets in Oceanside, will bring in a range of popular local food providers from its weekly markets.  Booths will offer a wide variety of gastronomic choices, ranging from Mediterranean to Philippine to Cuban cuisine.

“This is our first venture outside of Oceanside and we’re excited to be part of one of the most anticipated events on the local cycling calendar,” said Kim Heim, Director of MSO ( “We are looking forward to a most successful event.”

MSO’s initial foray into cycling occurred last November during the Bike the Coast — Taste the Coast event in Oceanside. The success of that event prompted Heim to pursue the San Diego Century opportunity. “Taste the Hills” will be part of an emporium that will include an expo comprised of sports and fitness booths and live music. The food and expo emporium will begin at 10 a.m. and continue until 5 p.m. at MiraCosta College.  The San Diego Century Bicycle Tour, produced by Event Media, Inc., will conclude an exciting week of cycling in the county as the week of May 16-20 has been proclaimed “Bike to Work” week in San Diego.

About Main Street Oceanside

Main Street Oceanside’s Sunset Market has been a bright spot in downtown Oceanside for more than three years. This weekly gathering – every Thursday evening from 5:00 to 9:00 p.m. — is more than a Farmers Market.

Thousands of residents and visitors alike gather each week to enjoy the varied hot food offerings, the eclectic merchandise selections, the gourmet packaged food section and the live entertainment.

About San Diego Century Bicycle Tour

The San Diego Century Bicycle Tour is a choice of 37, 66, or 103-mile bicycle ride through North County San Diego coast and east county starting and finishing with food, fun and music at MiraCosta College in Cardiff, California.  New this year is the ‘Taste the Hills’ festival, where cyclists, family and friends can enjoy outstanding food, fun and music at MiraCosta College in Cardiff, California.

The cycling courses provide riders with an opportunity to taste the hills with both varying elevation gains and tasty cuisine at the aid stations and finish line.  Hills on the courses range from moderate on the 37-mile course to challenging on the 103-mile course.

A portion of proceeds from the ride help support the San Diego County Bicycle Coalition — — a 501(c)3 non-profit organization dedicated to making bicycling better in greater San Diego. For more information on the San Diego Century Bicycle Tour, visit:


Sid Shapira

Sid Shapira Communications

(858) 926-8695

[email protected]

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